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Fred de Villamil's avatar

> Effectively, this Strategy is who you want to be as a company.

I would call it your motto, not a strategy (with or without a capital S).

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Itzy Sabo's avatar

Yep — it embodies your company's core value, so "motto" is fitting. And it's also how you differentiate your way to solve your chosen core problem, so it's a very high level Strategy too.

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