• I write about how to operate professionally at the intersection of software engineering, tech management, leadership and business.

  • You will get tips that are pragmatic, jargon-free and hard-earned.

  • You'll see additional perspectives to those you see from your current position — if you’re technical, I’ll show you how the business side thinks, and vice-versa.

  • You'll also get explanations and decision rationales I wish I could have used to convince my bosses and stakeholders in the past. 


  • If you're a CTO, VP or Director of Engineering, an engineering manager, or a business-savvy engineeror want to be any of these — you should find my advice relevant and thought provoking.

  • Likewise, if you're a tech startup CEO, COO, CFO, or other executive, this newsletter will equally reveal the way the technical side of your operation thinks, and how to get the best out of your relationship with them.

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More Questions …

  • When? — Once a week, delivered to your email inbox.

  • How Much? — It’s FREE!


  • I wish I could go back in time and give my younger self some advice. It would have saved me a lot of trouble as I progressed through my career as a software engineer, manager and executive leader. 

  • By subscribing, you’ll get it instead. I accumulated this wisdom the hard way, and I hope to save you some of that trouble. 

About Me

I am Itzy Sabo. I have more than 25 years of software engineering and product management experience across a variety of management and executive leadership roles at companies of various sizes, stages and industries.

I now make my living by helping companies in a consulting capacity in these ways:

  • Fractional CTO

  • Tech Advisor

  • Engineering Management Coach

You can find more details on my business website.

I post daily on LinkedIn, and I'll be happy to engage with you over there. 

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Pragmatic, hard-earned advice for professionals at the intersection of software engineering, tech management, leadership, and business.


Fractional CTO • Engineering Management Expert • Coach • CTO x3 • Indie maker x2 • Built a fintech from 0 - €500M ADTV • Scaled a marketing platform to 9M MAU